Week 8 Post 2

Week 8 Blog Post 2

After researching four businesses that are similar to my own that utilize visual media and what I found is that all four utilized visuals on social media. Facebook, Twitter, LinkedIn and Instagram. I reviewed the images and in particular some of the videos that they displayed on their sites and I found that they were very effective in how they explained the services that their organizations provide.

The companies I researched were Schneider National, Werner Enterprises, Swift Transportation and JB Hunt. All four of these companies utilize Facebook, Twitter, Instagram, You Tube and LinkedIn. The number of followers varied for each company. The one with the most followers are Swift Transportation with 98,370, followed by JB Hunt with 76,023. Werner Transportation with 52709 followers and Schneider National with 41, 966.

What I found was the effectiveness in which they used visuals such as photos and videos of their drivers, the equipment they utilize such as trucks and trailers and also the behind the scenes folks such as sales associates, maintenance, managers of the drivers who are coordinating the loads behind the scenes.

As an example, Schneider National transports freight across the border to Canada as well as Mexico. On LinkedIn they have videos displayed on their page explaining the process to move the freight from the U.S. into Mexico. One video is in English and the other is in Spanish. I thought that was a very effective tool to not only reach potential customers but explain their process to both English speaking and Spanish speaking customers.

In reviewing the use of these sites by these businesses it appears that they are very effective. They receive a good share of likes and comments on their pages. You Tube and LinkedIn seem to be the most effective for this type of business they can use the visuals of photos and videos as well as testimonials from their driver associates and existing customers that use their services.