Week 6: Setting up a Facebook Business Page

1.    Define the difference between post reach and post engagement.

Post reach means reaching people within their news feeds, on your page and as shared by friends. Post engagement on Facebook is when people perform actions on your page. They may like a post, click on a link or comment on an image.

2.    Why is knowing the difference important?

Knowing the difference is important because they both show you how effective your business page is reaching potential fans/customers. Post reach shows you how your page initially attracted the fan/customer. Post engagement shows how they interacted with your page after the initial post reach with likes, shares or post.

Facebook Insights is a tool used by users with pages on Facebook that help them promote their businesses. Using this tool helps the user to track the effectiveness of their page as far as how many users have interacted with the page; how many likes, shares re-post their viewers have completed.

This helps the page owner to evaluate what is being effective or if their numbers are not where they should be they can edit the page to make it more effective. I personally did not know these tools were available on Facebook but in my opinion, this is an essential tool for anyone promoting a business on Facebook.