Week 5 Post 2

Target Marketing

In my business “Williams and Sons Trucking” the focus is on moving freight. Our line of business is B2B where we move the freight of distributors and retailers and get their products from their warehouses to their customers shelves and out to the consumer safely, legally and on-time. We are looking to have more of a presence in the online market and to utilize social media to reach these companies so we can gain their business and continue to build our brand as a premiere freight carrier in the west.

Collecting demographic information is vital in target marketing for a business, but in the business that I am starting which is Business 2 Business there would be some additional demographic information we would need to collect such as where certain businesses are located, how many locations they have, what is their annual revenue, number of employees they have, what type of industry they are in and how long have they been in business.

Psychographics information is vital as well when doing your target market analysis. In the case of my business it would be valuable to understand my customers core values or mission statement. How they wished to be viewed by their customers or even how their competitors view them would give us a good insight into that organization and how they operate.

There are a lot of carriers out there and the competition is fierce, but with the use of target marketing and having a better understanding of what our customers needs are and how to reach them we can be a key competitor in the freight moving industry.