Week 5 Post 1

Defining Your Target Market

The two businesses I have selected for this week’s blog is Armstrong Garden Centers and Myrtle Creek Gardens. Although they both center on gardening I quickly identified that they are two very distinctive businesses.

Armstrong Garden Centers is geared more towards helping property owners with the installation and maintenance of landscaping. They have a variety of services available where they can have a consultant visit your location and make recommendations on landscaping ideas such as what type of plants would work best on your property.

Or how to select plants that will help with water conservation. They also have several locations available where consumers visit their nursery and purchase items needed for their yards or take classes on how to maintain their landscaping.

It reminds me of the garden centers inside a Home Depot or Lowe's.

I think their target market is geared more toward home owners, landscaping contractors and businesses that are looking for ways to make their property more appealing.

The second business I reviewed was Myrtle Creek Botanical Gardens & Nursery which is geared more towards a place for people to visit and experience their gardens, plants and trees. It is a place with a rich history dating back to 1895 and they have tours of the grounds available for their patrons as well as a gift shop, restaurant, picnic area.

They also feature a Wild Bird sanctuary and nursery that their patrons can visit. They also have a Happy Goat Mountain Rescue on site, this would be great for children to be able to interact with the animals and take in nature.

I think that their target groups would be tourists, families and couples, people visiting the area looking for a place to spend the day and take in the sites and beauty that Myrtle Creek has to offer.  

The crossover points that I noticed between the two businesses is gardening pointers and tips although Armstrong Garden Centers is much more extensive in this area.