Walmart:
Facebook-https://www.facebook.com/Walmart
Date of latest post: 09/09/18
Twitter- https://twitter.com/Walmart
Date of latest post: 09/09/18
Followers-926.8K
Pinterest- https://www.pinterest.com/walmart/
Date of latest post: None. No boards created yet.
Followers: 185,616
YouTube-https://www.youtube.com/user/Walmart
Date of latest post: 2 years ago.
Subscribers 242,663
Instagram- https://www.instagram.com/walmart/
Date of latest post: 09/09/18
Followers 1.3m
Date of latest post: 02/16/16
Followers 91,902
Analysis:
Walmart appears to have their finger on the pulse of their
customers. Their Social media sites are well designed and seem very active. When
customers posted questions about particular products or issues they were having
related to management at a particular store they were quick to respond to the
complaints in helping the customer resolve their issue.
Tesla:
Twitter-https://twitter.com/tesla
Date of latest post: 09/08/18
Followers: 2.91M
Date of latest post: 09/10/18
Followers: 133,000
Instagram- https://www.instagram.com/teslamotors/
Date of latest post: 09/09/18
Followers: 4.8M
Date of latest post: This channel hasn’t posted yet.
Subscribers 562,272
Date of latest post: 09/10/18
Followers: 2,169,645
Analysis:
Tesla probably has the most impressive use of social media I
have viewed so far. They appear to do very well when it comes to using social
media to promote their brand and do it efficiently while remaining low cost in
doing so. I read an article in Social Media Today called” Tesla’s Successful
Marketing Strategy Shows that it’s Time for CEO’s to Get Social.” written by
Richard Sunley where he goes into detail on how Tesla utilizes social media and
is in the top 3 of all automakers which I found to be very impressive.
Target:
Pinterest- https://www.pinterest.com/target/
Date of latest post: Target hasn’t created any boards yet.
Followers 704,868
Facebook-https://www.facebook.com/target
Date of latest post: 09/10/18
Followers 23M
Instagram-https://www.instagram.com/target/
Date of latest post: 09/05/18
Followers: 3.1 M
Twitter-https://twitter.com/Target
Date of latest post: 09/07/18
Followers: 1.91M
YouTube-https://www.youtube.com/user/Target
Date of latest post: 09/09/18
Subscribers: 275,374
Analysis:
Target seems to have an effective utilization of social
media similar to Walmart to keep in touch with how they are doing based on how
their customers are responding. Facebook, Twitter and Instagram appear to be
the most effective for them.
Yamaha:
Facebook-https://www.facebook.com/YamahaMusicUSA
Date of latest post: 09/10/18
Followers: 476K
Twitter-https://twitter.com/yamahamusicusa
Date of latest post: 09/10/18
Followers: 43.7K
Instagram-https://www.instagram.com/yamahamusicusa/
Date of latest post: 09/08/18
72.4K
YouTube-https://www.youtube.com/c/yamahamusicusa
Date of latest post: This channel hasn’t posted yet.
Subscribers: Not listed
Analysis:
Yamaha like many other businesses is utilizing social media
very well in order to stay connected with their customers. I was a little
surprised at the number of followers they have. Like most companies it seems
that Facebook and Twitter are the two that customers respond to the best.
Whirlpool:
Facebook-https://www.facebook.com/whirlpoolusa
Date of latest post: 08/16/18
Followers: 261,826
Twitter-https://twitter.com/whirlpoolusa
Date of latest post: 05/15/18
Followers: 24.2K
YouTube-https://www.youtube.com/user/whirlpoolusa
Date of latest post: This channel hasn’t posted yet.
Subscribers: 11,322
Pinterest-https://www.pinterest.com/whirlpoolusa/
Date of latest post: 09/09/18
Followers: 3,059
Analysis:
Whirlpool does use social media like other companies but
doesn’t seem to have the following that other companies do. I was a little surprised
at the low number of followers they have however like other companies it seems
they do best with Facebook and Twitter.
My overall assessment after reviewing how these businesses utilize social media to keep themselves connected to their customer base is an incredible resource. Any business out there that is not using this strategy is probably leaving a lot of customers out there. I'm a true believer in using all the tools you have at your disposal if it's going to help you grow your business.
I think I was most impressed with companies like the Walmart Facebook page where I saw customer who had posted a complaint at a particular store where he was having a problem with one of the managers. The post sounded more like the customer was just venting, I bet he was shocked to see how quickly a Walmart representative saw his post and immediately responded to him and was doing everything he could to help him resolve his issue. That's what I call customer service.
I am not a business owner (yet) but when I do become one customer service is going to be at the top of my list of core values that I will instill in all of my associates. It is so critical to your success.
WEEK 3 Comments:
This week I commented on blogs by
Vicki Mowery
Christina Castaneda
Jonathan Edzant
My overall assessment after reviewing how these businesses utilize social media to keep themselves connected to their customer base is an incredible resource. Any business out there that is not using this strategy is probably leaving a lot of customers out there. I'm a true believer in using all the tools you have at your disposal if it's going to help you grow your business.
I think I was most impressed with companies like the Walmart Facebook page where I saw customer who had posted a complaint at a particular store where he was having a problem with one of the managers. The post sounded more like the customer was just venting, I bet he was shocked to see how quickly a Walmart representative saw his post and immediately responded to him and was doing everything he could to help him resolve his issue. That's what I call customer service.
I am not a business owner (yet) but when I do become one customer service is going to be at the top of my list of core values that I will instill in all of my associates. It is so critical to your success.
WEEK 3 Comments:
This week I commented on blogs by
Vicki Mowery
Christina Castaneda
Jonathan Edzant
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